(Repost) Bloomberg -- Samsung Places AI at Forefront as 2024 Phone Launches Kick Off


(Credit: Transcript by OpenAI Whisper)

Samsung places AI at forefront as 2024 phone launches kick off. The world's most prolific smartphone maker is leaning into artificial intelligence as the key to unlocking greater sales this year. Samsung Electronics Company announced it plans to launch its next flagship device on January 17 in San Jose, California, likely to be known as the Galaxy S24, with a live-streamed event. The teaser to the launch promises only that Galaxy AI is coming. In past years, Samsung and fellow mobile makers have relied on improvements in camera technology and flexible displays to stand out, but 2024 promises to be a year where added AI capabilities take center stage. More than a billion smartphones with built-in generative AI are expected to be shipped by the end of 2027, according to CounterPoint research estimates. OpenAI's ChatGPT and DAL-E tools, which generate text or visual responses to users' queries, are at the forefront of a generative AI wave that's swept across the tech industry and helped make NVIDIA Corporation a trillion-dollar company by providing the key AI training accelerators. The next step in advancing the technology is to integrate it into devices, as U.S. chipmaker Qualcomm Inc. has touted over the past year. Samsung and Qualcomm are immediate leaders as current product offerings and capabilities position them as first movers, the CounterPoint researchers wrote in December. Similar to what it did with foldables, Samsung is likely to capture almost 50 percent share for the next two years, followed by key Chinese OEMs like Xiaomi, Vivo, Honor, and Oppo. Read more, Qualcomm says AI will demand more power than just the cloud.

The recent announcement by Samsung Electronics Company signals a significant shift in the smartphone industry, emphasizing the growing importance of artificial intelligence (AI) in mobile technology. As 2024's phone launches begin, here are the key takeaways:

  1. AI as a Sales Driver: Samsung, the world's leading smartphone maker, is focusing on AI as a crucial factor for boosting sales in 2024. This strategic move highlights the increasing role of AI in consumer electronics.

  2. Galaxy S24 Launch: Samsung plans to unveil its next flagship device, presumably named the Galaxy S24, on January 17 in San Jose, California. This event, which will be live-streamed, is expected to showcase Galaxy AI, underscoring the emphasis on AI integration.

  3. Shift from Traditional Features: In contrast to previous years, where advancements in camera technology and flexible displays were the main attractions, 2024 is set to spotlight enhanced AI capabilities in smartphones.

  4. Generative AI's Rising Popularity: With over a billion smartphones featuring built-in generative AI projected to be shipped by 2027, there is a clear trend towards incorporating AI in mobile devices. OpenAI's ChatGPT and DALL-E, known for generating text and visual responses, exemplify the surging interest in generative AI technologies.

  5. NVIDIA's Success Story: The generative AI wave has significantly benefited NVIDIA Corporation, turning it into a trillion-dollar entity by providing essential AI training accelerators.

  6. Integration of AI into Devices: The next phase in AI technology involves its integration into everyday devices. Qualcomm Inc., a leading U.S. chipmaker, has been vocal about this advancement over the past year.

  7. Market Leadership: Samsung and Qualcomm are positioned as immediate leaders in this domain, with their current product offerings and capabilities setting them apart as early adopters.

  8. Samsung's Dominant Market Share: Echoing its success with foldable phones, Samsung is expected to capture nearly 50% of the market share in this segment for the next two years. This will be followed by key Chinese OEMs such as Xiaomi, Vivo, Honor, and Oppo.

  9. Increased Power Demand: Qualcomm has noted that AI applications will require more power than what cloud computing alone can provide, indicating a shift towards more powerful, AI-capable devices.

This focus on AI by Samsung and other tech giants signals a transformative period in the smartphone industry, where AI capabilities are becoming a central feature in consumer technology.

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